The second GNI Innovation Challenge in the Middle East, Turkey & Africa region focuses on reader engagement and new business models in any form. It follows the highly successful first round of the Challenge for the region which saw 21 projects from 13 countries receive $1.93 million in funding. As before, Google will fund selected projects up to USD $150,000 and will finance up to 70% of the total project cost. Special discretion on the total project cap may be considered by the Jury depending on the scale and impact of a very large collaborative effort.